Star Jalsha is a Bengali General Entertainment channel by STAR TV and Fox International Channels networks.The channel, launched on September 8, 2008 offers an array of programs in different genres with its brand philosophy being “Cholo Paltai” (Lets change).
The channel was launched with its tagline “Cholo Paltai” (Lets Change) and it telecasted shows with fresh storylines, talented actors and soulful music. A music video (Cholo Paltai… aaj jalsha shuru notun bangalir) composed by Pritam was used to launch the channel which was a first for any Bengali channel. The initial line up of shows during the inaugural month were a mix of soap operas, romantic shows, chat shows, mythological shows, suspense thrillers and latest Tollywood movies.
The channel was launched with grandeur. Veteran actor Victor Banerjee made his Bengali television debut with the serial Bandhan. Leading Bengali film production company Shree Venkatesh Films, for the first time, produced shows for the channel. Star Jalsha had the privilege of having National Award Winning film director Rituparno Ghosh to host a celebrity chat show called Ghosh and Company. The channel since its launch has produced some of the best television serials which gave a new meaning to Bengali entertainment.Some of its most popular shows include the romantic drama Ekhane Aakash Neel, mythological drama Durga, family drama Ogo Bodhu Sundori and Bou Kotha Kou, musical Gaaner Opare which was made to commemorate the 150 birth anniversary of Rabindranath Tagore among others.
The channel telecasts latest Bengali movies every Sunday. It has premiered some of the biggest and the best movies from Tollywood like Royal Bengal Rohosyo, Iti Mrinalini, Rang Milanti, Baishe Srabon among others. The latest movies are shown under the World TV Premiere property of the channel. The channel recently premiered the Hindi superhit movie, Kahaani, a first for any Bengali channel. Recent Movie Television Premieres include the superhit 100% Love and Le Halua Le.
Ishti Kutum is a Bengali TV serial aired on Star Jalsha every week from Monday to Saturday from 6:30PM to 7:00PM (IST). The show started with little popularity from October 2011 but now it is a hit among the audience and brings the channel huge TRPs.
The story consists of a strong plot. It revolves around the life of a girl, Bahamoni Soren belonging to a secluded tribe of a region named Palashboni in West Bengal. She is the protagonist and the lead role of the soap. Bahamoni was born and brought up by her mother, Konka and her stepfather cum social activist of Polashboni Satyakaam in her village. She was a bright student from childhood with an urge to study and make her own identity. She was sent to Kolkata for higher studies in college. In Kolkata she initially found it difficult to adjust in the city lifestyle but gradually became comfortable and happy as she was taken to the Mukherjee house for care during her studies. -The Mukherjee house- A loving joint family with a news reporter (the lead actor), Archisman Mukherjee and his wife (another lead actress) Kamalika Mukherjee who is also Baha’s teacher in her college.