MTV India is the Indian version of MTV, a channel specializing in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. “MTV India” is one of the oldest Music Television Networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful in India. In fact, MTV India happens to be one of the most-popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka.
MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), Reality Television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars). MTV India has its office in Vile Parle in Mumbai. It is the most-popular music channel in India.
MTV Roadies is a youth-based popular reality television show on MTV India. It is an Indian version of the show, Road Rules(1995). The auditions for Roadies X1 have begun and contrary to rumours, Raghu Ram is a part of the 11th season.
The auditions of this reality TV show are conducted by popular VJ’s like Raghu Ram, Rannvijay Singh, Nikhil Chinapa and Rajiv Laxman. The applicants are first asked to fill out a form and then attend a Group Discussion (GD). The form consists of basic questions regarding the applicant and includes some questions like “Why do you want to be a Roadie?” and “What is the greatest regret of your life?” etc. Moderators watch the performance of all the applicants in this GD and then they shortlist some people who are called on the next day for the Personal Interview round.
This personal interview takes place with some of the above mentioned VJ’s. These interviews are known to be intense and try to bring out the true nature of the participant. These interviews often have abusive language and the interviewers don’t like applicants who have lied on the application form. The interviewers always stress on not lying in the application form and showing who they really are, instead of portraying a false personality in front of them.
The reality show revolves around young boys and girls try to secure a place in Splitsvilla which is a “Villa”. It’s a ‘hunt for love’ show where boys and girls compete in tasks to stay in the competition and mingle with the contestants to find love. In the end, one boy and one girl are crowned the winners of Splitsvilla (they are a couple.) There are a lot of fights, jealousy, hatred, friendship, backstabbing and love when all these 16 wild contestants get together. There is also a King and Queen that have dumping powers.